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Research papers

Understanding business drivers at the point of sale

In a challenging market environment a deep understanding of the shopper at the point-of-sale particularly with regard to return of pos investment is crucial for sustainable business success. This presentation deals with the identification of the key...

Catalogue: Retail and Shopper 2009: The Voice Of The Shopper
Author: Karsten Kamin
Company: The Coca-Cola Company
March 4, 2009
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Citation

Kamin, K. (2009a, March 04). Understanding business drivers at the point of sale. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/understanding-business-drivers-at-the-point-of-sale